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When is SugarCon 2017?

SugarCon 2017 will kick off with a Welcome Reception on Monday, September 25th and end on Thursday, September 28h.


What is SugarCon?

SugarCon 2017 is SugarCRM’s annual conference for customers, partners, developers and technology experts to explore the latest CRM trends and innovations. The conference includes three days packed with keynotes, breakout sessions and networking opportunities, including the SugarCon Super Hero Party.


Who should attend?

If you’re looking to improve business outcomes by building better relationships with your customers, you should attend SugarCon 2017. The conference will also help businesses of all sizes start taking disruption head on, by helping you design and implement a transformed customer experience. 
Of course, if you’re responsible for the use, management, or adoption of Sugar in your organization, SugarCon 2017 just can’t be missed. It’s the place to learn about the latest product enhancements and best practices for using CRM to transform your business. Need to brush up on your skills? Register to attend SugarCRM training sessions led by Sugar University’s expert trainers.


Where is SugarCon being held?

Hilton San Francisco Union Square
333 O’Farrell Street
San Francisco, California 94102
Click here to make reservations.


How can my company sponsor SugarCon?

For sponsorship information, please contact ISV@sugarcrm.com.


What is the dress code for SugarCon 2017?

Dress code is business casual. Late September is a beautiful time in San Francisco, but you should plan on bringing a jacket for excursions outside the hotel.




How much does it cost to attend SugarCon 2017?

• Standard registration: $1450
• Packs of 5 and 10 tickets are available at a discount. Email sugarcon@sugarcrm.com for details and pricing.


What is included with my registration fee?

Your SugarCon registration fee includes admission to the three days of the conference and all conference materials. The conference will include presentations by SugarCRM customers, industry analysts and SugarCRM executives, access to the partner pavilion and endless networking opportunities. Breakfast and lunch on Tuesday and Wednesday, plus food and drinks during the evening networking functions.


Can I purchase a conference pass at the event?

Registration is available up to and including the conference. We’d love to know you’re coming though, so we would appreciate it if you would register as early as possible.


What is the registration substitution and cancellation policy?

Cancellation Policy:
If you must cancel your registration for any reason, please notify us in writing by July 25, 2017 for a refund of your registration fees paid, less a $100 processing fee. A request for cancellation must be provided in writing by email to sugarcon@sugarcrm.com and the cancellation will be effective upon receipt by SugarCRM, provided that such written notice of cancellation is received by July 25, 2017. Cancellations within 60 days of the first day of the Event are non-refundable, and paid attendees who do not attend or who cancel after the deadline of July 25, 2017 are liable for the entire fee.

Transfer Policy:
You may transfer your registration to another person without incurring additional fees, if the requested transfer is 30 or more days from the first day of the Event, by providing a written request which includes proper authorization from the transferor to transfer its paid registration to an identified transferee, to sugarcon@sugarcrm.com. However, if the requested transfer is received within 30 days of the first day of the Event, such request will require payment of a $50 transfer fee. 

Other Terms & Conditions:
In the unlikely event of cancellation of the Event, the sole and maximum liability of SugarCRM is limited to a full refund of paid registration fees received by SugarCRM.


Training & Certification


Is there a separate fee for the SugarCRM Training on Monday, September 28? And what about the Certification?

The fee for training is separate from conference registration fees, though training and certifications are only available to those who have registered for SugarCon. Anyone registered for SugarCon (or SugarCon + Training) may take the certification exam without cost. Passing the certification exam, however, requires a certain level of practical experience so new Sugar users may not pass.


What is included in Training & Certification?

Training includes hands-on product training with Sugar University experts. Training consists of a full day course on Monday, September 25.


Topics includes:

• Getting started with Sugar Administration
• Advanced Sugar Administration
• Getting started with Sugar Development
• Advanced Sugar Development


Do I need to bring my computer for training courses?

Yes, please bring your computer and we’ll provide everything else.


Can you tell me a bit more about Certification?

Training is intended for new Sugar users, and certification exams are typically for users who’ve had some practical hands-on experience. Though two certification exam periods are offered over SugarCon, you may not be ready for certification if you are a new Sugar user. Typically, you should have anywhere from 3-8 months hands-on experience before certification, depending on the topic. Visit https://university.sugarcrm.com/ for addition information.


Why should I certify?

Becoming Sugar Certified demonstrates your solid understanding and validates your knowledge, skills and abilities with the Sugar products used in your role.


Accomodations and Travel


Where should I book my hotel accommodations?

A discounted conference room rate of $299.00 (Classic) and $309.00 (Deluxe) per night has been negotiated for you at the Hilton Union Square, the location of SugarCon 2017. You can access these discounts during the registration process.. There are a limited number of rooms available, so be sure to reserve your room early. Once the room block has been sold out, the discounted rate is no longer available. The deadline to book your room at the discounted rate is September 4, 2017.


How do I modify my reservation at the Hilton San Francisco Union Square?

Please check your email for a confirmation with the subject line: The Hilton San Francisco Union Square Reservation Confirmation. Within this email there is a link to modify your reservation, it is in gray and says click here.


What is the cancellation policy for the Hilton San Francisco Union Square?

The reservation is refundable if cancelled 72 hours or more in advance of the arrival.


Hilton San Francisco Union Square
333 O’Farrell Street
San Francisco, California 94102
Click here to make reservations.


What things are there to do in San Francisco?

San Francisco is a place you can always find something to do or see. To check for local events happening during your stay or to explore local neighborhoods, restaurants and sights, check http://www.sanfrancisco.travel for the most up to date visitor information. Whether city sightseeing, a China Town culinary tour, a jazz concert, a visit to Alcatraz or Ghirardelli Square, or a tour of San Francisco MOMA, you can find the complete range of activities.


What is the expected weather in San Francisco in September?

San Francisco weather can be unpredictable and can change from block to block! The month of September is characterized by daily highs around 66°F and low temperatures around 52°F. We recommend packing with layers: shirts, sweaters, pants, and a jacket to allow for varying temperatures.

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