Thursday, October 11th
Is data draining emotion out of marketing? Has the potential of AI driven guaranteed results opened up the possibility of doing away with the mystic behind creativity? Undoubtedly data can help brands gain a much quicker, more accurate uptick in attention. But what are the long-term effects? research indicates that a more emotional, tangentially random human approach has more profitable outcomes. A leading AI expert and creative strategist go head to head to debate the question of how to achieve better creative marketing for brands. The dependable logic of data or the capricious nature of creative people.