Wednesday, October 10th
2:30 PM

As trends like machine learning and IoT converge with CRM, it is natural to expect our business applications to offer similar user experiences to devices and systems we use in our personal lives today, such as Amazon Alexa or Google Home. The benefits of having a dialog with a “smart” CRM system are many, including enhanced productivity and greater insights along the customer lifecycle. But what are the challenges associated with this kind of tectonic shift in how we use and interact with business software? Are there any hidden downsides? This panel discussion brings together industry experts with an eye to the future, aimed at revealing just how solutions like Sugar can reveal pipeline insights and prospect recommendations as easily as asking Alexa for local movie showtimes.