Thursday, October 11th
Military Auto Source (MAS) provides a seamless method for active duty military and government employees overseas to buy cars, trucks and motorcycles. Like most B2C businesses, MAS was facing growing competition and more online options for researching and purchasing. MAS knew it needed to transform its lead-to-close process into a more multi-channel model, with more intelligent routing mechanisms. In addition, MAS knew that moving its Sugar instance to the cloud would allow for easier integration and maintenance as it made rapid changes to its lead and sales management processes. In this session, MAS’s John Cannon and Tom Bohonan will reveal how they transformed their lead generation into a multi-channel model, increasing conversions and lead quality while improving lead routing to sales agents. The result: a more powerful user experience across channels, more effective sales, and a transformed customer experience.