Wednesday, October 10th
1:30 PM

Speakers: Pam Holt, Vice President, IT, Rheem Americas
Kevin Doyle, Regional Sales Director, SugarCRM
Roy Abitbol, CRM Applications Manager, Rheem

Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool & spa heating and commercial refrigeration products, and it is the largest manufacturer of water heating products in North America. When Rheem wanted to make a transformation from legacy service management tools to a more modern platform, they had a few key requirements. Sugar fit the bill in that it allowed Rheem to address sales, marketing and service in a phased rollout. Sugar offered the kind of flexibility Rheem needed to plug in various intelligent tools to enhance lead generation, sales effectiveness, and customer service efforts. In this session, Rheem’s Pam Holt, Vice President, IT and Roy Abitbol, CRM Application Manager will reveal how they are using Sugar and tools like IBM Watson and PureCloud to transform predominantly legacy approaches into a modern, cloud-powered CRM initiative.